BRIEF
Create an online campaign to promote the program “I Am Change”.
Communication Objective
Show to audience the importance and benefits of the program, and also create awareness on potential mentors.
Problem
The dropout, poverty and unemployment are the biggest problems in Central America with rates reaching almost 60% dropout. For these reasons we have identified that education is the mechanism with the greatest potential to generate social change; however, it is very difficult to carry this message in a territory with more than 522,000 square kilometers and a population exceeding 44 million people.
Target Audience
Youngsters (ages between 15 and 19 years old) from all over Central America.
Message Tone
The message should be direct, and should motivate people to participate in the program “I Am Change”.
Mandatory
Fundación Monge logo
